Built to Perform : How Gerflor won the US Market

The Alliance Française de Chicago, in partnership with the French American Chamber of Commerce (FACC), is excited to present this informative and interesting conference on the topic of sport and business.

Built to Perform: How Gerflor Won the U.S. Market tells the story of a French company that successfully adapted to the American sports business ecosystem through strategic innovation, cultural agility, and a sharp portfolio approach. 

As part of the FACC’s new Business of Sport series, this conference highlights how sport can be a powerful driver of market entry, innovation, and brand strategy.

Featuring Michel Rochard, Director Sport & Education at Gerflor, interviewed by Jean-Pierre Le Cannelier, Founder & President of Marketing Movers, this conversation offers a concrete, business-driven perspective on international growth through sport.