French Innovation Week : Sound Identity and Branding

French Innovation Week : Sound Identity and Branding

With Colleen Fahey, Sixième Son USA | in English


Wednesday, May 9 at 6:30 p.m.
Free admission
54 W. Chicago Avenue


Online registration is closed but walk-ins are welcome. Merci !

Have you ever taken the SNCF train in France? Then the 4 notes you heard upon boarding for Lille or Nice are forever a part of your voyage memory...

Globalization, audio-enabled devices, content marketing and "continuous partial attention" all contribute to the rise of audio branding in our daily soundscape. Audio identity is now a must for a brand, as powerful as its logo, colors, and packaging.

Experience the creativity behind audio branding with Colleen Fahey from Sixième Son, the audio branding agency behind iconic French companies such as Chanel, Airports de Paris, Rolland Garros, Michelin, or Baby Bel, but also global coporations such as Huggies or Samsung - because music is a language that's universally understood.

Discover the music's power to affect behavior and influence sales, and what sound identification can do to raise brand recognition. A French take on a unique innovation for all ad-women and men, musicians, and le grand public!

This program is part of the French Innovation Week 2018 organized by the French Consulate in Chicago, the Embassy of France in the United StatesBusiness France, the French American Chamber of Commerce and the Lycée Français de Chicago


A creative executive with deep expertise in branding and marketing at multiple brand experience touchpoints, Colleen Fahey is the author of Audio Branding: Using Sound to Build your Brand. Five years ago, she approached Sixième Son, a Paris audio branding agency, about expanding their borders to North America. Since then, the US team has led Sixième Son's audio branding initiatives. 

Throughout her career, Colleen has worked for major marketing organizations and leading brands in the US, Europe, Latin America, and Asia. Raised in Madrid, she speaks fluent Spanish as well as conversational French and pathetic Portuguese.

 French Innovation Week 2018

May, 7 at 6:30 p.m. - Immersion in the Nanoworld

May, 9 at 6:30 p.m. - Sound Identity and Branding

May, 10 at 6:30 p.m. - Climate Change and Viral Emergence